2017 Flavor Trends

Flavored Sparkling WaterWe are looking forward to 2017 and the new flavor trends coming with the new year.  Get ahead of your competitors with these flavors below.

Florals 

Florals include rose, lavender, elderflower, orange blossom, and hibiscus.  Pairing these with tropical flavors gives a natural and clean undertone.  Florals will be present all over the board.  Try it in sparkling water, alcoholic beverages and anything in between.  Rose won’t be the only bouquet you’ll be seeing this year!

Spices

Spices have been popular for years, but this year people are focusing on spices that are very specific to the Japanese, Mexican, and Indian cultures.  Sure, cinnamon and cardamom are trendy, but curry, harissa, tumeric, and black garlic are going to be big this year.  Try these in dressings, alcoholic beverages, and even ice cream.

Smoke

Smoked caramels, vanillas, and fruits are going to be big this year. Last year it was all about the salted versions, but adding smoke adds more depth and complexity to normal flavors.

Jackfruit

Jackfruit is the next trendy fruit, mainly as a meat replacer.  It is high in fiber to help control hunger, takes on flavors well, has texture similar to meat, and has a few grams of protein per serving. It’s also eaten fresh! Jackfruit is credited with having a “Juicy Fruit”, bright, banana-ish flavor.

Matcha

Matcha has been trendy the past year or so, but it should stay strong with green teas popularity as well as it’s health benefits.  It has moved into confectionary via truffles and will continue to permeate other food industries.

Flavored Sparkling Waters

Soda sales have been declining for years due to high fructose corn syrup and excessive sugar not correlating with healthy diets.  Consumers don’t favor the flavor of cold pressed juices as much as drinks with carbonation.  Uncolored, unsweetened, naturally flavored sparkling waters remain to rise in sales and popularity and are perceived to be “healthy”.  This keeps consumers hydrated without jeopardizing the enjoyment factor. With so many options of flavored waters, consumers can enjoy endless options.

Coconut

Coconut oil, flour, sugar, and other byproducts are going to continue playing a key factor in the industry this year.  This trend works well with the gluten free trend and diets such as the Ketogenic diet.  Like the jackfruit, the coconut is very versatile, it can be paired with other trends to increase the popularity.

Plant Water

Coconut water opened the doors for this type of product, but coconut water is no longer alone.  Cactus water, artichoke water, and more are joining the group.  Consumers are moving from sports drinks in an attempt to go back to natural sources.

Tropical fruits

Tropical fruits fascinate consumers.  They are exotic and pair well in other trends such as florals, spices, and flavored sparkling waters.  Tropical fruits are exotic and help with the ever growing fusion of flavors the food, flavor, and restaurant are interested in.  Consumers literally eat this one up!

Looking for a custom flavor?

Our flavor experts can come up with just the right smoke, spice or whatever you are looking to create.  Give us a call today to get started at 1-800-466-3034

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