Infused / THC / CBD Products

Flavor Strategies For Infused THC And CBD Beverages

Infused products are one of the most dynamic areas in beverages. THC and CBD drinks, hemp seltzers, wellness shots and other infused formats are giving consumers new ways to experience cannabis related ingredients. Success here depends heavily on flavor. The product has to be enjoyable, not just functional.

Cannabinoid ingredients can bring earthy, grassy or bitter notes. Northwestern Extract Company develops hemp and cannabis compatible flavors that help manage those off notes while supporting clear, appealing concepts.

What Works Best In Infused Beverages

• Fruit forward profiles
  Citrus, berry, tropical and orchard fruits that give a strong, familiar signal.

• Tea and botanical profiles
  Green tea, black tea, herbal blends, ginger, mint, lavender and other botanicals that frame the cannabis notes as intentional and crafted.

• Mocktail inspired concepts
  Margarita, paloma, mojito, spritz, mule and other cocktail cues that help consumers understand when and how to drink the product.

These profiles can be tuned for different dose levels, sweetness systems and base types, from sparkling water to still functional beverages.

Building For Different Use Occasions

Daytime microdose seltzers, evening unwind drinks and higher dose specialty products each call for different flavor strategies. Brighter citrus and fruit work well for social and daytime occasions. Softer tea and dessert profiles make more sense for calm and evening use. Northwestern works with you to align flavor design with dose, label targets, processing and channel.

Move Faster With Focused Flavor Flights

Because infused categories are still evolving, it is especially useful to test multiple directions quickly. Curated flavor flights let your team taste citrus, tea, tropical and mocktail inspired options side by side in your real base. From there, you can lock in the directions that match your brand.

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View our Infused, THC and CBD Flavor options and start planning your next infused beverage release.