As health-conscious choices continue to shape the beverage industry, non-alcoholic (NA) options are flourishing. Consumers are seeking alternatives that fit their lifestyle, delivering flavor and satisfaction without the buzz.  The NA beverage market continues to grow, driven by evolving consumer preferences, health trends, and a focus on quality alternatives to alcoholic drinks. This market, covering...Read More

From chewy gummies to melt-in-your-mouth chocolate confections, the world of sweets has seen a major transformation in recent years while growing at an impressive rate of 12.6% annually. These treats are no longer just about satisfying a sweet tooth; they’ve become a canvas for innovation, health-conscious alternatives, and bold flavor experiments. Consumers look to candies...Read More

As the crisp fall air rolls in, so does one of the season’s most cherished flavors: the Honeycrisp apple. Known for its perfect balance of sweetness and tartness, this versatile apple has become a favorite in kitchens everywhere. Whether you’re creating pies, sauces, ciders, or innovative culinary creations, the Honeycrisp is a star ingredient that...Read More

A flavor we are excited about that is making waves in the market is golden kiwi, a sweet and tangy fruit that’s adding a vibrant twist to beverages across the board.  Golden kiwi golden kiwi offers a sweeter, mellower flavor than green kiwi with tropical notes reminiscent of mango and citrus.  This makes it an...Read More

Beverages with benefits are booming! Consumers are no longer satisfied with just a caffeine boost. Drinks that offer hydration plus probiotics, energy, relaxation, or immunity are highly sought by today’s health-focused consumers. To stand out in this thriving market, companies have to offer exciting flavors with signal ingredients. As a leader in the flavor industry,...Read More

Canned Cocktails – Ready to Drink Delicious drinks that can bring zest to your adventures, canned cocktails, have taken the beverage world by storm. A great canned cocktail combines hand-crafted expertise with convenient on-the-go packaging, making it the perfect beverage to bring to picnics, beaches, hikes, or backyard barbeques. Canned cocktail sales are growing –...Read More

Black currant is a unique flavored berry that packs a distinctive flavor punch. Often described as a complex blend of tart and sweet, with earthy undertones and a hint of astringency. It’s rich and intense, with a depth that evokes the essence of dark berries and a slightly herbal note.  Pairing Black Currant with Other...Read More

Strawberries, with their vibrant red color, juicy texture, and sweet-tart flavor, are among the most beloved fruits worldwide. The flavor of strawberries is not only a staple in fresh fruit markets but also a cornerstone in the world of flavorings for various culinary and non-culinary applications. We love creating new strawberry flavors for foods, beverages...Read More

As the days grow longer and the temperature climbs, it’s time to usher in the flavors of summer. From the tang of passionfruit to the sweetness of pineapple and the refreshing zest of orange, these tropical delights bring a burst of sunshine to your taste buds. Let the experts at Northwestern assist you in creating...Read More

Summer is a great time to explore florals and floral pairings.  Customers want new and fresh flavors and our cherry blossom flavor is great for seltzers, soda, dressing and ice cream.  This flavor embodies a delicate balance of floral sweetness with subtle hints of almond-like notes.  This slightly sweet flavor is often light and airy...Read More