Many consumers are seeking a healthy alternative to sugary beverages, and a recent poll by IBWA found that 72% of Americans say that still or sparkling water is their most preferred non-alcoholic beverage. Bottled water is the #1 packaged beverage in the US, a $12.4 billion dollar industry, with an additional $3 billion in revenue from seltzer, sparkling, and mineral water. As more companies look for a share in this massive market, new ideas and opportunities to grow are always available.
Unique water beverages are popping up all of the time, including “Black Water” that contains Fulvic Acid, the infamous “Asparagus Water” that was selling for a whopping $6 a bottle, and “Hyper-Oxygenated Water,” pumped full with extra oxygen. While these products don’t seem to live up to the hype, other trends appear to be sticking around.
Seltzers and hard seltzers continue to be one of the hottest trends in the beverage industry in 2020. And of course, flavored waters and flavored seltzers are always a favorite of consumers looking for a more satisfying or exciting option to their favorite beverage, or as a light and refreshing beverage during those hot summer months. Northwestern Extract Company has the perfect flavors for you to launch a great tasting still or sparkling water beverage!
Try a juicy Strawberry Kiwi or Watermelon for a clean taste. Transport people to a spa with the help of a Fruit-Infused Detox Water with crisp Cucumber, zingy Ginger, fresh Lemon or Lime, or Blueberry. Or pair a fruit and botanical for delightful and healthy sipping combination:
- Raspberry & Rosemary
- Strawberry & Basil
- Blackberry & Garden Mint
- Lemonade & Lavender
- Grapefruit & Chili Pepper
Want an Italian soda without all the added calories? Try adding our dreamy flavors like Wild Cherry Cream, Orange Cream, or Key Lime for a new delicious summer treat without the guilt.
Infused Water is also growing on the beverage scene. Caffeine or Electrolytes with Dragonfruit or Passionfruit is the perfect energizing blend. Protein or MCTs pair well with Chocolate or Coffee flavors and mask the bitterness of the added nutrients.
Finally, Northwestern Extract Company is ready to help you navigate the scene of CBD-infused seltzer water, which is claiming a large number of consumers for the health benefits but also the unique taste. Forbes has said CBD Seltzer Water is “non-toxic, stress-reducing and balances the body overall.” Huckleberry or Mango or a classic Lemon Lime are some great flavors for your bubbly beverage, or try a Peach with Ginger Ale or Pineapple Pomegranate.
Take your water to the next level with Northwestern Extract Company. Get a flavor sample or work with one of our flavor specialists today.
