Mocktails, or non-alcoholic cocktails, are a rising trend among consumers. Nearly 30% of the US does not consume alcoholic beverages, and another 30% percent of Americans consume less than one drink per week. Many consumers are also looking to reduce their overall alcohol intake, and “Dry January” was a popular way to start the year....Read More

Our Stone Fruit collection brings life to baked goods and beverages alike. Alternate our plum flavoring with vanilla extract in your baked good for a subtle yet welcomed change or use in ice cream for a more winter-based take on the classic summer treat.  Try mixing our plum flavoring with pure maple syrup, lemon, whiskey...Read More

Health is in the mind of consumers, especially at the beginning of the year.  These health trends are geared towards crisp flavor combinations that come from nature, such as pairings of florals and the ever-growing list of favorite fruits.  These combinations work especially well in seltzers and hard seltzers, which continue to push the market. ...Read More

Mint is an extremely diverse flavor. You can add a touch of it to manipulate an existing flavor into something totally different. We recommend adding mint to a chocolate coffee stout, wintergreen to a hard candy or cough drop, or spearmint to a gum or toothpaste. The cooling, clean taste of mint flavor can pair...Read More

There have been a number of new and exciting additions to our TTB library during 2019 that align with current market trends and future forecasting. Hard SeltzersHard Seltzers continue to grow in popularity, and consumers are seeking unique and fun flavors that will light up a party. Classic fruit flavors are always a hit, but...Read More

Piña colada is a flavor traditionally blended with fresh pinneapple and creamy coconut. With out new TTB piña colada you can add this tropical flavor to beer and liquor. Adding a drop of piña colada inspires great aroma and enhances the sweet flavors. This flavor is typically found in drinks but we think that need...Read More

One of the hottest new flavor trends this year has been the addition of the extremely flavorful yuzu. Being a Japanese variety of lemon, the fruit is known for its sharp flavor and intense fragrance. While used primarily for it’s juice, this fruit is prized for how it brightens savory dishes and cuts through crowded...Read More

Selecting the flavor for the right use is one of the toughest challenges in the flavor application process.  A sweet flavor must make the mouth water while not being overwhelming. Savory flavors need to sit on the tongue without overstaying their welcome.  Bitter flavors need to have the right bite without hitting the pallet in...Read More

There’s nothing quite like driving past a cherry orchard at harvest time. The trees sag under the weight of fruit just waiting to be picked. Baked into a tart or a pie, or enjoyed with ice cream, or even simply fresh picked from the tree, cherries pack a flavorful punch. We’ve worked hard to make...Read More

One of late summer and early autumn’s greatest treats is none other than the candied caramel apple. The sweet chew of the caramel, or the crunch of the candy coating pair well with the tart juiciness of a fresh and crisp apple. The flavor is reminiscent of days of innocence, yet it is unmistakable against...Read More